BRAND STRATEGY / PRINT DESIGN

New England College of Optometry

NECO is situated in Boston’s Back Bay which makes it a unique educational environment. This school is the oldest optometry school in the United States and needed a visual upgrade to show the importance of the decision to become an optometrist and the commitment required to be a student at NECO. PBD embraced and focused on the two reds in their color palette to create a modern, sophisticated new look for their marketing materials.