CAMPAIGN DESIGN / PRINT DESIGN

MGH Building for the Future of Health Care

Mass General launched a campaign to help fund their new building development on Cambridge Street in Boston. To communicate to their donors and the community about their plans, PBD designed a brochure describing the purpose and ingenuity of these new spaces. The all blue cover shows a subtle varnish pattern based on the exterior of the building and the cover’s corner is die-cut to reveal the latest rendering of the building.