BRAND STRATEGY / LOGO AND VISUAL IDENTITY DESIGN
Merrimack College Identity
PBD takes a progressive approach to reflecting tradition in the rebranding of Merrimack College. The new shield comprises Augustinian symbols and the formal typography upholds the College's strategic goals for advancement. Over the years, the shield has become the primary brand of the school, prominently used on campus, in the school store, on the ice in the hockey rink, on the football field and even on the front of the hockey team’s lucky jerseys worn by the hockey team at TD Garden in the NEC finals. PBD loves to spot the new brand on bumper stickers all over the state and beyond.